the evolution of buff

buff1. n. leather made from buffalo or ox hide; light yellow colour; bare skin; polishing pad

buff2. n. expert on some subject

buff3. adj. physically fit or in great shape

buff4. warning. pending classification from Health Canada as a mood-enhancing supplement.

our purpose

Cannot be defined, only described. buff4 is an evolving medium that will channel the dynamic current of health in our culture.

The vision, aside from the reference to animal hides, is one of expertise on some subject in the bare-skinned tradition of naked innocence and inquiry. If the scientific community does not have all the answers, we cannot claim too either.

As a polishing pad buffs the surface to achieve a higher level of clarity, so will we. Our intent is to observe and communicate.

our formula

Commentary + Sprinkling of Fact + Opinion = Entertaining, Thought-provoking Perspectives

our platform

An online health magazine designed in the following fashion:

commentary – discourse

opinion – sphincter

environment – green

fitness – in the buff

nutrition – nutrients

sex and relationships – sex

spirituality – spiritual eyz

observing the effectiveness of health communication – ummm

spotlight on absurdity in the health world – buffoon

famous last words

We came. We saw. We’re still scratching our heads.



A Merlin X Production



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